By Nilesh Deshmukh | September 8, 2025
In today’s competitive job market, having the right skills is no longer enough. From entry-level applicants to C-suite executives, professionals are discovering that personal branding has become the new career currency—as important as technical expertise or academic qualifications.
A Shift Beyond Resumes
Recruiters increasingly look beyond résumés and LinkedIn profiles, turning their attention to an individual’s digital footprint. According to a 2025 LinkedIn survey, 73% of hiring managers said a candidate’s online presence plays a “decisive role” in the hiring process.
“Employers want to see not just what you’ve done, but who you are and how you represent yourself,” said Ritu Sharma, a Delhi-based career coach. “Your online persona is your brand—it tells a story about your values, credibility, and vision.”
Branding as Alignment
Companies, too, are paying attention. A 2025 Forbes HR Council report notes that organizations increasingly seek candidates whose personal brand values align with their mission and culture. For instance, firms in sustainability-driven sectors favor applicants who have actively promoted environmental causes online.
“Cultural fit is no longer assessed only through interviews,” explained Dr. Mark Li, professor of business ethics at Oxford. “Digital storytelling gives employers a real-time lens into a candidate’s principles and passions.”
Risks and Rewards
While the rise of personal branding offers opportunities, it also carries risks. Over-curation can backfire, raising concerns about authenticity. Experts warn against treating branding as a performance rather than a reflection of genuine character.
The Future of Career Identity
As automation and AI reshape traditional job roles, personal branding is likely to grow even more important. Analysts predict that by 2030, a professional’s digital identity could rival formal credentials in determining career opportunities.
